Next Door Guide
Benefits of a Next Door Page for your Business
"Next Door" is a social networking service for local communities, where residents can connect with neighbors, exchange information, and discuss various topics related to their neighborhood. It's not a platform specifically designed for Medicare agents, but it can be a beneficial tool for them in certain ways. Here's how Medicare agents might use Nextdoor to their advantage:
Local Networking: Medicare agents can join their local Nextdoor community to connect with potential clients who may be seeking information about Medicare plans or insurance options. They can introduce themselves and offer their services to those in need.
Information Sharing: Agents can use Nextdoor to share helpful information about Medicare, changes in healthcare laws, or updates about insurance plans. Providing valuable insights and guidance can position them as trusted experts in the community.
Community Engagement: Being active on Nextdoor can help agents engage with their local community. They can participate in discussions, answer questions, and offer assistance, which can lead to word-of-mouth referrals.
Advertisements: Nextdoor offers advertising options, which Medicare agents can use to target specific demographics in their local area. This can be an effective way to reach potential clients.
Building Trust: Establishing a positive online presence on Nextdoor and consistently helping community members can build trust and credibility. Clients are more likely to choose agents they know and trust.
Large number of users over 65: Specifically for Medicare agents Nextdoor has the highest percetenage of users over 65+, at 19.21%. 55-64 are another target group aging into Medicare and has 26.08% if the user base on NextDoor. This is a huge opportunity to target prospects in your local area.
Please note that because Next Door is focused on small businesses in your local area, your reach is not to the entire state that you sell in. However, this is a great way to connect with local prospects.
Set Up Your Page
Sign up
Verify your business
Invite neighbors
To Create a Business
Add in your business name
Add in your location
Add in logo and cover photo - must be JPG or PNG max size 7 mb
Add in business info:
Business Name
Address (can select not to)
Email
Website
Phone #
Business hours
Categories - “medicare”, “insurance agent / broker”, “health insurance agency”
Your Story: add in your agent bio
Photo gallery: add in photos of yourself, your business location if you have a physical location, photos from events with seniors
Once your business is verified, invite neighbors to your post
Posting on Next Door
Only 2 posts a month until in good standing with Next Door, then you can post unlimited
Fill out:
Title
Details
Use hashtags - use 2-3 hashtags “# <where you live>
Photo
It will ask the range for your neighborhood post to be within 2 mi of the event/location you are at before posting.
When should you post?
Introducing your business on Next Door, Events in the local area, AEP, and important industry updates
Next Door Ads
Simple Ad format: Start with your Ad goal to your website, calls, or lead form
Add in your information, image, call to action, and brief (only 120 characters) for the description
Set your audience 64+
Set your budget: $1, $5, and $10 a day
Run ad!
Important Notes
Be sure to track the results you see from this, or else you will be recurring a large expense for Next Door ads for potentially a small result of leads
Set an end date
Low analytics functions. Next door only shows impressions, not results