How to Run an Email Marketing Campaign
Successful email marketing requires providing value, respecting your subscribers' preferences, and maintaining a healthy sender-receiver relationship. Adapt your strategies based on your audience's feedback and behavior to continuously improve your email marketing campaigns.
Remember to ensure you have an engaging subject line and clear CTAs; most people just quickly look through an email. Add your contact info, logo, and headshot to increase your brand awareness and keep it personalized.
Go to Mailchimp or your email marketing tool and upload your client list
Go to email templates and click to add a custom template, paste the HTML code
Add in your subject and preview lines
Ensure compliance with email marketing regulations, such as providing an unsubscribe option, including your physical mailing address, and honoring opt-out requests promptly.
Send yourself a test email, check all links, and review the email copy thoroughly.
Send your email to prospects and begin to track analytics.
Analytics
See which campaigns are most successful by the click-through rate and open rate. You want the highest open rate and click-through rate. The benchmarks per industry and email type are outlined here.
Recommended Email Marketing Tools
Marketing Materials AEP emails download in HTML and are accessible with any email marketing tool. The Spark team recommends the following email marketing tools.
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