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Direct Mail Guide

Updated over a month ago

Direct mail is a great marketing channel in the Medicare industry for targeting seniors, delivering personalized information about coverage options, and generating leads. Now you can send direct mail faster with a compliant mailer in your branding. Below are the direct mail vendors Spark recommends.

Direct Mail Fulfillment Recommendations

If you already have your client list or lead list purchased we recommend one of the following vendors that have compatible direct mail sizing for the Marketing Materials 4.25x5.5 mailers.

Leads

Do you need leads before sending a mailer through one of our recommended direct mail vendors?

One-Stop Direct Mail Vendors

Check out these direct mail vendors that will provide high-quality t65 leads and send via direct mail. Please contact each of these vendors directly.

Export and Mail Merge

You can view our Guide to Export Contacts and Mail Merge to learn how to export your client list for mailing purposes with your Marketing Materials.

Step-by-Step Direct Mail Guide

Steps

  1. Identify your goals

  2. Identify your audience:

    • T65 prospect

    • DSNP

    • Current clients

    • Agent Recruiting

    • Provider Groups

  3. Determine your budget:

    • This will be based on the number of leads, the cost of the lead list, and the printing vendor. The cost of a lead list is $50 per 1000 leads with our recommended vendor, Mutual of Omaha. See our recommended vendors below for the pricing of direct mail.

  4. Leads:

    Do you need leads before sending a mailer through one of our recommended direct mail vendors?

    Are you looking for a one-stop direct mail vendor? Check out these direct mail vendors that will provide high-quality t65 leads and send via direct mail. Please contact each of these vendors directly.

5. Current Client List:

  • If you are using your client list, be sure to use the “shipping addresses” vs. “contact addresses” on your BoB download to ensure you are gathering mailing addresses for those that have PO boxes.

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