Go to Business Manager

Make sure your business page is set up - business name and email, click Next

In the Home page of Business Manager > go to Add Ad Account > Create ad account, add your website, email etc.

Go to Business Manager Dashboard > Business Settings > make sure your name is under Ad Account and Admin Access > click Add to add your Facebook business page

Create Ad account: Click Add and then Add Ad Account

Once you have your ad account selected, go to the green button Create > create new ad campaign > select campaign objective > select leads > Next

Name your ad campaign > Next

Select ad set name > decide on your conversion (most popular is lead form but can also do calls or website based on your audience size and if Facebook will estimate highest amount of conversions daily) > maximize leads > select your budget > daily or lifetime (at least spend $250- 500 to start) > select your ad end date (for at least 2 weeks best is 3-4 weeks) > select audience (62+ age, location, states you sell in, all genders, select the languages (ex: are you targeting just Spanish speaking Medicare beneficiaries? Be sure to only include Spanish-speaking)

Check the estimated leads. If lead forms are the best option for your market, you may need to change to a call or website, OR change the amount of spend/ad duration. Select the one with the highest reach and conversion rate.

Ad creative > choose your image or ad creative you have created (use Spark Marketing Center for social posts, download and upload to Facebook) > type in your description > headline > CTA

If you are linking to a website or lead form, be sure you have the CMS disclaimer. If it is a phone call, be sure to also comply with CMS guidelines.

Click publish, and your ad will go into review

Check your ad daily once it has been approved. After a week, if you have not seen results, edit different factors of your ad: audience, budget, ad creative, conversion type, etc.