Marketing & Communication
Guidance to help agencies correctly classify, create, and submit compliant marketing and communication materials.
13 articles
Submit Marketing & Communication Materials for Spark ReviewGuidance on how to submit marketing and communication materials for Spark review before use, including CMS requirements, scripts, spreadsheets, disclosures, and state-specific rules.
Marketing vs Communication MaterialsCMS Guidance for Classifying Marketing & Communication Materials Before Submission
Agents Brokers as TPMO’s and TPMO Disclaimer
Marketing
Requirements and best practices for creating compliant marketing materials, including scripts, ads, websites, social media, events, and other public-facing content that could influence a beneficiary’s enrollment decision.
Marketing Materials GuideMarketing guidance for Spark Agencies
Scripts
Compliance for Scope of Appointments (SOA)
Lead Generating Activities
Agency & Agent Created Websites
Marketing in a Healthcare Setting and Working with Providers
Marketing Sales Event
Communication
Guidance for creating compliant one-to-one communication materials that are informational only, including emails, texts, and follow-up messages, and how to avoid crossing the CMS marketing “bright line.”
Communication Materials GuideExplains CMS rules for communication materials, including required disclaimers, prohibited language, and the marketing “bright line.”
Educational Seminars & Events
Compliant Communicating with Medicare Eligible